Suave started out in the United
States as a hair tonic in 1937. Years went by and the brand was
acquired by Helene Curtis Industries, Inc. and in the 1970s expanded
from hair care to other care products. Unilever acquired Suave from
Helene Curtis Industries, Inc. in 1996 and adopted a broad strategy
that they called “The Power of Value.” The intent was to take
advantage of the rise of discount retail giants such as Wal-Mart.
Under the “The Power of Value” strategy, Unilever used the Suave
brand to market a large line of discount personal care products as
competition to high-end brands such as Helene Curtis, Calvin Klein
and Salon Selectives. Sales grew from $500 million in 1995 to $900
million in 2002.
A Look at Suave Today
Suave is a brand used by Unilever in the United States, Argentina,
Mexico and Canada. It targets discount stores and represents more
than 100 products including shampoos, lotions, soaps and deodorants.
As a discount brand, the company offers many Suave coupons, promo
codes and merchant coupon codes so that their customers can take
advantage of the power of value. Suave coupons not only further the
recognition of the discount brand, but they also improve brand
loyalty among customers that take advantage of promo codes and
merchant coupon codes. Maintaining brand loyalty is key to keeping
Suave at the forefront of discount personal care brands.
Suave Offers a Variety of Products
provides its value conscious customers with a variety of products
including a Professionals, Naturals, Men and Kids line of personal
care products. The Suave Professionals line offers features shampoos
and conditioners in Sleek, Volumizing, Humectant, Color Protection,
Damage Care, 2-in-1 Plus, Captivating Curls, Almond and Shea Butter,
Rosemary and Mint, Aloe Vero and Gingseng, and finally Black
Raspberry and White Tea to name just a few of the many Professionals
Naturals line includes deodorants, shampoos and conditioners, body
washes and body lotions. Savvy bargain shoppers will take advantage
of Suave coupons to find deals on these and other Suave brand
products. The Naturals line features shampoos and conditioners in
products such as Mango Mandarin, Tropical Coconut and Daily
men, Suave products include hair care, styling, 3-in-1, body care and
deodorant. Smart shoppers will find Suave coupons for men’s Suave
brand products such as Deep Clean Peppermint Shampoos, Daily Clean
Ocean Charge Shampoos, Wet Look Styling Gel, Styling Pomade and any
number of other great affordable products from Suave.
brand products for kids are kid-friendly personal care products such
as 2-in-1, 3-in-1, detangler/conditioner and body wash. The shampoos
come in styles such as Purely Awesome Coconut 2-in-1 Shampoo and
Surf’s Up 2-in-1 Shampoo. Not only will children love the names,
but the gentleness of the shampoo will make bath time fun.
Finally, as you can see, Suave is committed to providing its customers with a wide variety of affordable products. As part of its commitment to the “Power of Value,” it frequently offers a variety of Suave coupons for customers that helps them save and builds brand loyalty at the same time.